Laurence Miklichansky
About Laurence Miklichansky
Laurence Miklichansky serves as the Consumer Insights Group Manager for Europe and Africa, bringing extensive experience in market research and consumer insights. Previously, he held positions as Project Director at Decision Analyst, Inc. and International Market Research Manager at William Grant & Sons.
Work at Brown-Forman
Laurence Miklichansky serves as the Consumer Insights Group Manager for Europe and Africa at Brown-Forman. In this role, he is responsible for overseeing consumer insights initiatives across these regions, contributing to the company's understanding of market trends and consumer behavior.
Previous Experience in Market Research
Before joining Brown-Forman, Laurence Miklichansky worked as the International Market Research Manager at William Grant & Sons from 2001 to 2006. His role involved managing market research projects that informed the company's international marketing strategies.
Early Career at Decision Analyst, Inc.
Laurence Miklichansky began his career at Decision Analyst, Inc., where he held the position of Project Director from 1986 to 1989. During his three years there, he managed various research projects that provided insights into consumer preferences and market dynamics.
Education and Expertise
Laurence Miklichansky possesses extensive expertise in consumer insights and market research. His educational background and professional experiences have equipped him with the skills necessary to analyze consumer data and drive strategic decision-making in the organizations he has worked for.