Laurene Jihane El Oddi
About Laurene Jihane El Oddi
Laurene Jihane El Oddi is a Trade Marketing Manager for On-Trade SP Brands at Brown-Forman, a position she has held since 2023. She has a diverse background in marketing and sales, with previous roles at companies such as Yves Rocher and RENAULT, and holds multiple degrees in marketing and international business.
Current Role at Brown-Forman
Laurene Jihane El Oddi serves as the Trade Marketing Manager for On-Trade SP Brands at Brown-Forman. She has held this position since 2023, working on-site in Ville de Paris, Île-de-France, France. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and drive sales in on-trade environments.
Previous Experience in Trade Marketing
Prior to her current role, Laurene worked at Yves Rocher for three years as a Trade Marketing Specialist - Omnichannel. She also held positions as a Trade Marketing Specialist LATAM and an Assistante Trade Marketing LATAM during her tenure at Yves Rocher. Her experience in trade marketing spans various markets and includes responsibilities in both digital and operational marketing.
Educational Background
Laurene Jihane El Oddi has a strong educational background in marketing and international business. She earned a Master of Science in Marketing & Brand Management from KEDGE Business School in 2019. Additionally, she completed a Master's degree in International Business at BI Norwegian Business School in 2017. Her foundational education includes a Bachelor's degree in International Commerce from the University of North Florida.
Early Career and Other Roles
Laurene began her career with various roles that provided her with diverse experiences. She worked as an Assistante at Publicis Groupe for one month in 2012 and as a Hôtesse d'accueil et back office at RENAULT VERDUN AIX in 2015. She also gained sales experience as a Junior Sales Manager at Darty in 2016 and contributed to digital marketing efforts at RENAULT RETAIL GROUP ES in 2018.
Academic Achievements
Laurene completed her Baccalauréat at Lycée International Georges Duby from 2011 to 2014. She furthered her studies at KEDGE Business School, where she focused on International Business from 2014 to 2018. Her academic journey reflects a commitment to understanding both marketing and international commerce.