Lena Brechtelsbauer
About Lena Brechtelsbauer
Lena Brechtelsbauer is a Digital Shelf Specialist based in Hamburg, Germany, with a background in digital marketing and brand management. She has held various roles in companies such as Watersky Digital GmbH and edding AG, and she holds a Master's degree in Business Development from HSBA Hamburg School of Business Administration.
Current Role at Brown-Forman
Lena Brechtelsbauer serves as a Digital Shelf Specialist (Digital Marketing Assistant) at Brown-Forman in Germany. She has held this position since 2022 and is based in Hamburg. In her role, she focuses on digital marketing strategies and the management of online product visibility, contributing to the company's digital presence.
Previous Experience at Watersky Digital GmbH
Prior to her current role, Lena worked at Watersky Digital GmbH as a Junior Digital Analyst from 2021 to 2022 in Hamburg, Germany. In this position, she gained experience in digital analytics, which enhanced her skills in data-driven decision-making and marketing strategies.
Education and Academic Background
Lena holds a Bachelor’s Degree in International Hospitality and Tourism Management from the University of Surrey, where she studied from 2015 to 2019. She furthered her education by earning a Master's degree in Business Development from HSBA Hamburg School of Business Administration, completing her studies from 2019 to 2022.
Internships and Early Career Experience
Lena's early career includes internships at Siemens in Global Travel Management, where she worked for 8 months from 2017 to 2018, and as a Working Student in the same department for 3 months in 2018. She also interned as a Market Researcher at Waagner-Biro Stage Systems for 3 months in Dubai from 2014 to 2015. These roles provided her with foundational experience in market analysis and travel management.
Language Skills and International Experience
Lena is bilingual in English and German, which enhances her communication skills in international settings. Her extensive international experience contributes to her cultural awareness and ability to work effectively in diverse environments, making her a valuable asset in global marketing contexts.