Leslie Perez Espadas
About Leslie Perez Espadas
Leslie Perez Espadas is a Brand Executive specializing in Premium Whisky at Brown-Forman, where she has worked since 2018. She holds a degree in Mercadotecnia from Universidad de Guadalajara and has extensive experience in brand advocacy and strategic decision-making within the whisky portfolio.
Work at Brown-Forman
Leslie Perez Espadas has been working at Brown-Forman since 2018 as a Brand Executive for Premium Whisky. In this role, she focuses on building brand advocacy through training sessions for both internal and external audiences. She is responsible for designing and executing the commercial strategy, with an emphasis on public relations and digital calendar management. Prior to her current position, she held several roles within the company, including On Premise Nacional Coordinator and Assistant to the Marketing Director, showcasing her extensive experience in brand management and marketing.
Education and Expertise
Leslie studied at Universidad de Guadalajara, where she earned a Licenciatura in Mercadotecnia from 2001 to 2005. This educational background has provided her with a strong foundation in marketing principles, which she applies in her current role at Brown-Forman. Her expertise includes strategic thinking and decision-making, particularly in managing the Premium Whisky portfolio.
Background
Leslie Perez Espadas has a long history with Brown-Forman, starting her career there as a Junior Buyer from 2006 to 2009. She progressed through various roles, including On Premise Regional Coordinator and On Premise Nacional Coordinator, before becoming the Assistant to the Marketing Director. This trajectory highlights her commitment to the company and her growth within the organization.
Achievements
In her role as Brand Executive, Leslie played a key role in the growth of Woodford Reserve, achieving sustained double-digit performance. Her involvement in Employee Resource Groups (ERGs) and new projects demonstrates her commitment to collaboration and goodwill within the company. She has developed significant skills in brand advocacy and strategic execution, contributing to the overall success of the Premium Whisky portfolio.