Lic. Elsa Gasca Rdz
About Lic. Elsa Gasca Rdz
Lic. Elsa Gasca Rdz serves as the Key Account Manager for Brown-Forman in Mexico City since 2021, bringing extensive experience in sales and distribution management across various sectors in Mexico. Her career includes roles at notable companies such as Cuauhtémoc-Moctezuma, Bachoco, and Mars Petcare, demonstrating a strategic approach to business development and a commitment to teamwork and customer service.
Work at Brown-Forman
Currently, Elsa Gasca Rdz serves as the Key Account Manager for DSD in Mexico City at Brown-Forman. She has held this position since 2021, contributing to the company's strategic initiatives in sales and distribution management. Her role involves overseeing key accounts and enhancing the efficiency of distribution channels within the region.
Previous Experience in Sales Management
Elsa Gasca Rdz has a diverse background in sales management across various companies. Prior to her current role, she worked at Cuauhtémoc-Moctezuma as GERENTE DE VENTAS for one year. She also held the position of JEFE DE VENTAS REGIONAL at Bachoco for 11 months. Her experience includes managing sales teams and developing strategies to improve sales performance.
Educational Background
Elsa Gasca Rdz studied at the Universidad de Guanajuato, where she earned a degree in Administration with a focus on Sales from 1998 to 2002. Additionally, she attended the Instituto Tecnológico de Celaya, where she studied English for two years from 1997 to 1999, achieving a certification from the Centro de Idiomas.
Expertise in Distribution Channels
Elsa Gasca Rdz possesses extensive experience in managing sales and distribution channels across various sectors. Her expertise includes working with Horecas, Mayoreo, Autoservicios, Conveniencia, and Institucional markets. She emphasizes a strategic approach to business development, focusing on enhancing sales force effectiveness and distribution efficiency.
Leadership and Teamwork Skills
Elsa Gasca Rdz demonstrates a strong commitment to teamwork and customer service. Her leadership style is results-oriented, emphasizing collaboration and effective communication within teams. She has a proven track record of driving sales performance through strategic planning and execution.