Lisa Estes
About Lisa Estes
Lisa Estes serves as the Field Marketing Manager for the Midwest region at Brown-Forman, specializing in premium whiskey brands. She has extensive experience in partnership development, event execution, and leveraging digital platforms to enhance market strategies.
Current Role at Brown-Forman
Lisa Estes serves as the Field Marketing Manager for the Midwest region at Brown-Forman, focusing on premium whiskey brands, including Southern Comfort and Tuaca. She has held this position since 2013, contributing to the development and execution of consumer activation programs that align with national brand strategies. Her role involves leveraging local market insights to adapt marketing plans for regional effectiveness, ensuring that the brand resonates with the target audience.
Previous Experience in Sports Marketing
Prior to her current role, Lisa Estes worked at the San Diego Padres in various capacities, including Account Manager for Corporate Partnerships and Account Executive for Season and Group Ticket Sales. Her tenure at the Padres spanned from 2006 to 2011, during which she focused on partnership development and sales strategies. Additionally, she served as Sports Captain at NBC San Diego, where she managed business development initiatives from 2011 to 2013.
Education and Academic Background
Lisa Estes studied at the University of Louisville, where she earned a Bachelor of Science degree in Business Administration and Health Science. Her academic journey lasted from 2001 to 2005, equipping her with foundational knowledge in business principles and health sciences, which she applies in her marketing career.
Expertise in Marketing and Partnerships
Lisa Estes has expertise in establishing partnerships and executing events that enhance market plans for premium whiskey brands. She is experienced in leveraging digital and social platforms to drive consumer awareness and market share growth. Additionally, she is proficient in using CRM platforms and ticketing systems, such as Paciolan and Salesforce, to support marketing operations.