Lisa Gallacher
About Lisa Gallacher
Lisa Gallacher is a National Account Manager specializing in Managed On Trade Retail at Brown-Forman, where she has worked since 2020. She has extensive experience in the beverage industry, having held various roles at Brown-Forman and Bacardi over the past decade.
Work at Brown-Forman
Lisa Gallacher has been serving as the National Account Manager - Managed On Trade Retail at Brown-Forman since 2020. In this role, she focuses on managing key accounts within the on-trade sector in the United Kingdom. Prior to her current position, she held multiple roles at Brown-Forman, including Customer Marketing Manager for the Jack Daniel’s Trademark from 2016 to 2018, Area Sales Manager - North from 2013 to 2014, and Brand Activation Manager for Jack Daniel's - On Trade from 2015 to 2016. Her extensive experience at Brown-Forman spans over several years, contributing to her expertise in account management and brand marketing.
Previous Experience at Bacardi
Before joining Brown-Forman, Lisa Gallacher worked at Bacardi as a Customer Development Manager for Asda from 2018 to 2020. In this position, she was responsible for developing customer strategies and managing relationships with key retail partners. Her experience at Bacardi added to her knowledge of the beverage industry and enhanced her skills in customer development and account management.
Education and Expertise
Lisa Gallacher studied at The University of Stirling, where she earned a degree in English Literature from 2001 to 2004. This educational background has provided her with strong communication skills, which are essential in her roles within the marketing and sales sectors of the beverage industry. Her expertise encompasses customer development, brand activation, and account management, cultivated through her various positions in leading companies.
Career Progression
Lisa Gallacher's career in the beverage industry began at Brown-Forman, where she held several positions starting in 2011 as Area Experiential Manager North. She progressed to roles such as Assistant Brand Manager for Jack Daniel's On Trade and Area Sales Manager - North. Her career trajectory reflects a consistent advancement in responsibilities and expertise within the company, culminating in her current role as National Account Manager.