Loren Catrambone
About Loren Catrambone
Loren Catrambone serves as the Director of Customer and Trade Marketing at Brown-Forman, overseeing a significant budget and annual sales. With a background in telecommunications and business communications, Catrambone has held various managerial roles in the beverage industry since 2002.
Work at Brown-Forman
Loren Catrambone currently serves as the Director of Customer and Trade Marketing at Brown-Forman, a position held since 2023. In this role, Catrambone oversees marketing strategies and initiatives aimed at enhancing customer engagement and driving sales. Prior to this, Catrambone held several positions within Brown-Forman, including Group Manager of Customer Marketing for National Accounts from 2019 to 2022 and USA&C Brand Integration Director for Emerging Brands from 2022 to 2023. Catrambone managed a budget of $1 million as the NorCal State Manager, overseeing $112 million in annual sales.
Education and Expertise
Catrambone holds a Bachelor's degree in Telecommunications Management from the University of Kentucky, where studies were completed from 1997 to 2002. Additionally, Catrambone earned a Master of Business Administration (MBA) in Business/Corporate Communications from Florida International University - College of Business, completing the program in 2013. This educational background provides a solid foundation in both technical and business communication skills, contributing to Catrambone's effectiveness in marketing roles.
Background
Before joining Brown-Forman, Loren Catrambone worked at Southern Glazer's Wine & Spirits. Catrambone began as an Account Executive from 2006 to 2008 and later served as a Category Manager from 2002 to 2006. These roles in the Tampa/St. Petersburg, Florida area provided valuable experience in sales and marketing within the beverage industry, shaping Catrambone's career trajectory.
Achievements
During the initial year at Brown-Forman, Loren Catrambone received the 'Rookie of the Year' award for the entire United States, highlighting a strong start in the organization. Catrambone also represented the industry's largest and fastest-growing segment as the Florida State Chain Manager, demonstrating the ability to manage significant responsibilities and drive performance in competitive markets.