Lori Oles
About Lori Oles
Lori Oles serves as the Shopper Insights Team Leader at Brown-Forman, a position she has held since 2017 in the Louisville, Kentucky area. With extensive experience in shopper insights across various companies, she has worked in roles at Kellogg Company, Procter & Gamble, and Mars, among others.
Work at Brown-Forman
Lori Oles has been serving as the Shopper Insights Team Leader at Brown-Forman since 2017. In this role, she is responsible for leading initiatives that analyze shopper behavior and insights to inform marketing strategies and product development. Based in the Louisville, Kentucky area, her work contributes to the company's understanding of consumer preferences and trends within the beverage industry.
Experience at Kellogg Company
Prior to her current role, Lori Oles worked at Kellogg Company for six years, holding various senior management positions in shopper insights. From 2015 to 2017, she was the Senior Manager of Shopper Insights Packaging/Merchandising. Before that, she served as the Senior Manager of Shopper Insights Breakfast from 2011 to 2015 and as Senior Manager of Shopper Insights - Walmart for a brief period in 2011. Her experience at Kellogg focused on leveraging consumer insights to enhance product offerings and merchandising strategies.
Previous Roles in Consumer Insights
Lori Oles has a diverse background in consumer insights, having worked in several notable companies. She was a Shopper Insights Manager at Procter & Gamble from 2008 to 2010, focusing on Family & Baby Care products. Additionally, she served as a Senior Strategic Shopper Insights Manager at Mars for ten months in 2010-2011. Earlier in her career, she held positions at Procter & Gamble as a Category Development Account Executive and at Kmart Corporation in various buying and merchandising roles.
Education and Expertise
Lori Oles earned a Bachelor of Business Administration with a focus on Marketing from Walsh College. Her educational background provides a foundation for her expertise in shopper insights and market analysis, which she has applied throughout her career in various leadership roles within the consumer goods industry.