Lottie Chestnut
About Lottie Chestnut
Lottie Chestnut serves as the Global Agency Integration Director and Chief of Staff for Jack Daniel’s at Brown-Forman, where she has worked since 2019. With a background in marketing and brand strategy, she has held various roles at Hallmark Cards and Brown-Forman, demonstrating expertise in stakeholder management and brand communications.
Current Role at Brown-Forman
Lottie Chestnut serves as the Global Agency Integration Director and Chief of Staff for Jack Daniel's at Brown-Forman. She has held this position since 2019, contributing to the strategic direction and operational efficiency of the Jack Daniel's brand. In her role, she focuses on integrating agency efforts to enhance brand communications and education on a global scale.
Previous Experience at Brown-Forman
Prior to her current role, Chestnut held several positions at Brown-Forman. She was the Jack Daniel's Global Brand Education Director from 2016 to 2019, where she pioneered the development of an award-winning global education system for the brand. Additionally, she served as the Associate Global Marketing Director for Jack Daniel's from 2011 to 2015 and as the Global Marketing Communications Director for a year in 2015-2016.
Career at Hallmark Cards
Lottie Chestnut worked at Hallmark Cards from 2005 to 2011, where she held various roles. She started as a Product Manager in Creative & Marketing for four years, then transitioned to an Innovation Leader for 11 months. Following this, she served as the Innovations Editorial Director for Giftwrap for one year. Her experience at Hallmark Cards contributed to her expertise in brand development and marketing strategy.
Educational Background
Chestnut studied at Northwestern University, where she earned a Master's in Management from the Kellogg Graduate School of Management. Her studies focused on Marketing, Policy, and Organizational Behavior. She also holds a Bachelor of Arts degree from the University of Georgia, where she studied Journalism, Advertising, and Marketing.
Expertise and Skills
Lottie Chestnut is known for her expertise in stakeholder management and enhancing brand communications. She specializes in brand archetype development and storytelling, focusing on tone of voice and creative strategy. Chestnut is recognized for her ability to lead cross-functional teams and adapt quickly to meet business objectives, demonstrating a hands-on approach to business growth.