Lou Rohlfing
About Lou Rohlfing
Lou Rohlfing serves as the Digital Communications Lead at Brown-Forman, where he has worked since 2011. He has over a decade of experience in corporate communications within the beverage alcohol industry and specializes in digital and visual media.
Current Role as Digital Communications Lead
Lou Rohlfing serves as the Digital Communications Lead at Brown-Forman, a position he has held since 2011. In this role, he focuses on developing original content that engages and builds relationships with specific internal audiences. His expertise lies in digital and visual media, which he utilizes to enhance employee communications. Rohlfing manages a growing network of media assets aimed at engaging various business levels, particularly at the executive and director levels.
Previous Experience at Brown-Forman
Prior to his current role, Lou Rohlfing worked at Brown-Forman as a Corporate Communications Analyst from 2008 to 2014. During his six years in this position, he contributed to corporate communications efforts in Louisville, Kentucky. His experience in this role laid the foundation for his later work in digital communications, allowing him to develop a comprehensive understanding of the beverage alcohol industry.
Educational Background
Lou Rohlfing earned a Bachelor of Arts in Visual Communications from Denison University, where he studied from 2004 to 2008. Additionally, he participated in the Ignite Louisville Program through Leadership Louisville, completing it from 2012 to 2013. He also studied Modern & Ancient Greek Studies at Arcadia University Center for Education Abroad in 2006 for 11 months. This diverse educational background supports his expertise in communications and media.
Industry Experience and Specialization
With over a decade of experience in the beverage alcohol industry, Lou Rohlfing specializes in corporate communications. His focus on digital and visual media enhances his ability to effectively communicate with internal audiences. Rohlfing's extensive experience contributes to his proficiency in managing media assets and fostering engagement across various business levels.