Lucas Da Matta
About Lucas Da Matta
Lucas Da Matta is an Executivo De On Premise at Brown-Forman, specializing in marketing and sales strategies for the OnPremise channel. He has a background in business administration and extensive experience in managing contracts and promoting brands such as Jack Daniel's and Finlandia.
Work at Brown-Forman
Lucas Da Matta has been employed at Brown-Forman as an Executivo de OnPremise since 2016. In this role, he is responsible for managing the OnPremise channel in Pernambuco. His duties include training staff, managing point-of-sale materials, and executing marketing and sales strategies. He focuses on promoting brands such as Jack Daniel's, Jack Daniel's Tennessee Honey, Santa Dose, El Jimador, and Finlandia. Lucas collaborates closely with a regional distributor partner to enhance brand presence and sales.
Education and Expertise
Lucas Da Matta studied at Faculdade Damas, where he achieved a degree in Administração de Empresas. His educational background provides a foundation for his expertise in managing marketing and sales strategies. He specializes in negotiating and maintaining contracts for events and nightclubs, which is essential for his role in the OnPremise channel.
Background
Before joining Brown-Forman, Lucas worked at Ambev as Técnico Administrativo from 2014 to 2016. This position provided him with valuable experience in administrative functions, which he has applied in his current role. His career trajectory reflects a focus on the beverage industry, particularly in the OnPremise sector.
Achievements
In his current role, Lucas Da Matta is responsible for managing budget allocations for contracts and events within the OnPremise channel. His efforts contribute to the effective promotion and management of various brands under Brown-Forman, showcasing his ability to execute marketing strategies successfully.