Lucas Elliott
About Lucas Elliott
Lucas Elliott serves as the Director of Global Intelligence and Capability in Integrated Marketing Communications at Brown-Forman, where he has worked since 2021. He has extensive experience in digital marketing and data analytics, having held various roles at Brown-Forman and other organizations.
Current Role at Brown-Forman
Lucas Elliott serves as the Director of Global Intelligence and Capability in Integrated Marketing Communications (IMC) at Brown-Forman. He has held this position since 2021, contributing to the company's strategic marketing initiatives. In this role, he focuses on enhancing the effectiveness of marketing communications through data-driven insights and analytics.
Previous Experience at Brown-Forman
Prior to his current role, Lucas Elliott worked at Brown-Forman in various capacities. He was the Director of Media and Digital Marketing for North America, Latin America, India, the Middle East, and Africa for nine months in 2017 to 2018. Following that, he served as the Director of Global Digital Intelligence & Capability from 2018 to 2021, where he focused on digital strategies and analytics.
Educational Background
Lucas Elliott holds a Master of Business Administration (MBA) from the University of Louisville, which he completed from 2010 to 2011. He also earned a Master of Science in Data Science from Indiana University Bloomington, studying from 2017 to 2020. Additionally, he obtained a Bachelor of Arts in Spanish and Psychology from Indiana University Bloomington, graduating in 2007.
Early Career Experience
Lucas Elliott began his career in customer service roles. He worked as a Customer Service Representative/Teller at Fifth Third Bank in Louisville, KY, for six months in 2007 to 2008. He also served as a Children's Counselor at Project Morry for two months in 2007. Additionally, he was a Human Resources Customer Care Specialist at Humana from 2008 to 2010.
Data and Analytics Leadership
In his current role, Lucas Elliott leads the data and analytics vendor review processes at Brown-Forman. He focuses on addressing data gaps by utilizing both internally-developed and externally-supported data and visualization tools. He has developed tools and approaches for media performance analytics and competitive intelligence at the Global Center of Excellence.