Lucia Abreu
About Lucia Abreu
Lucia Abreu is an Integrated Marketing Communications Manager at Brown-Forman, with over a decade of experience in brand strategy and communications. She has worked with globally recognized brands and possesses expertise in adapting marketing strategies to diverse Latin cultures.
Work at Brown-Forman
Lucia Abreu has been serving as the Integrated Marketing Communications Manager at Brown-Forman since 2021. In this role, she is responsible for overseeing marketing communications strategies for the company’s portfolio of brands. Her work involves adapting global brand initiatives to fit local markets, particularly within Latin America. She has played a significant role in leading communications for the Jack Daniel's Whiskey Family of Brands and other spirits across various regions, including Brazil, Central America, the Caribbean, Uruguay, and Paraguay.
Previous Experience at FCB Brasil
Lucia Abreu has extensive experience at FCB Brasil, where she held multiple roles over several years. She worked as a Brand Strategy Director for 9 months in 2021, after serving as Brand Strategy Manager from 2017 to 2021 for 4 years. Prior to that, she was a Brand Strategy Supervisor for 1 year from 2016 to 2017 and a Brand Strategy Assistant for 1 year from 2011 to 2012. Additionally, she worked as a Brand Strategist from 2012 to 2015 for 3 years, contributing to various brand strategies during her tenure.
Education and Expertise
Lucia Abreu holds a Master of Business Administration (MBA) in Marketing, Branding, and Digital Consumption from Ibmec, which she completed in 2022. She also studied Brand Strategy at MIAMI AD SCHOOL BRASIL, completing a Planning Bootcamp in 2012. Her foundational education includes a Bachelor's degree in Advertising from Universidade Federal Fluminense, achieved from 2008 to 2011. Lucia possesses expertise in orchestrating media, creative, and data disciplines to develop cohesive marketing strategies.
Background in Brand Strategy
Lucia Abreu has over a decade of experience in brand strategy, having developed strategies for globally recognized brands such as Oreo, Coca-Cola, The Body Shop, and NIVEA. She has also worked with companies like Kimberly-Clark, Mondeléz, and Whirlpool. Her ability to adapt global brand ideas to resonate with diverse Latin cultures has been a key aspect of her career, allowing her to effectively manage brand communications across various regions.
Early Career and Internships
Lucia began her career with internships that laid the foundation for her expertise in communication and media strategy. She worked as a Communication Intern at Icatu Seguros for 9 months in 2010 and as a Media Strategy Intern at Ogilvy & Mather for 11 months from 2010 to 2011. These early experiences contributed to her understanding of brand strategy and marketing communications.