Lucia Sanchez Vargas
About Lucia Sanchez Vargas
Lucia Sanchez Vargas serves as the Tequila Herradura Brand Manager at Brown-Forman in Guadalajara, Mexico, a position she has held since 2021. With over a decade of experience in the consumer goods industry, she has a strong background in luxury brand management and demonstrates effective communication and analytical skills.
Work at Brown-Forman
Lucia Sanchez Vargas has been serving as the Tequila Herradura Brand Manager at Brown-Forman since 2021. She operates from Guadalajara, Jalisco, México, where she oversees the brand's marketing strategies and initiatives. Her role involves managing brand positioning and enhancing market presence, contributing to the overall growth of Tequila Herradura within the competitive spirits industry.
Previous Experience in Luxury Brand Management
Prior to her current position, Lucia worked at Jose Cuervo as the Brand Manager for the Luxury Portfolio, which included brands like The Macallan and Reserva de la Familia, from 2015 to 2016. She also held the role of Senior Brand Manager for Aperol and Campari at Campari Group from 2018 to 2020. These roles involved strategic brand management and marketing within the luxury segment of the consumer goods industry.
Freelance Marketing Consulting Experience
Lucia provided her expertise as a Freelance Marketing Consultant from 2016 to 2021. During this time, she worked with various clients in Ciudad de México y alrededores, México. This role allowed her to apply her marketing skills across different brands and industries, enhancing her versatility and understanding of market dynamics.
Education and Expertise
Lucia Sanchez Vargas studied at Universidad Anáhuac Mexico Norte, where she earned a Licenciatura in Marketing from 2007 to 2012. Her educational background, combined with over a decade of experience in the consumer goods industry, has equipped her with strong analytical skills and a consumer-oriented approach to marketing.
Communication and Leadership Skills
Lucia is recognized for her effective communication skills, which play a significant role in her leadership within marketing roles. Her ability to articulate brand strategies and engage with stakeholders enhances her effectiveness as a brand manager, particularly in the luxury market.