Luis Guy Ricaud
About Luis Guy Ricaud
Luis Guy Ricaud is a seasoned professional in the spirits industry, currently serving as the Sr. Grouper Whiskeys Portfolio at Brown-Forman, overseeing brands like Jack Daniel's and Woodford Reserve. With over fifteen years of international experience, he has held various marketing roles within the company and previously worked at Tequila Herradura.
Work at Brown-Forman
Luis Guy Ricaud has held multiple positions at Brown-Forman, contributing to various aspects of brand marketing and management. He currently serves as the Senior Grouper Whiskeys Portfolio, overseeing brands such as Jack Daniel's, Woodford Reserve, and Ben Riach since 2020 in Guadalajara, Jalisco, Mexico. Previously, he worked as the Acting Marketing Director for Mexico for seven months in 2018-2019. His roles also included Global Interactive Marketing Manager for the Tequila Portfolio from 2008 to 2010 and Multicultural Brand Marketing Manager for Jack Daniel's Trademark from 2017 to 2018, both based in Louisville, Kentucky. Additionally, he was the Market Brand Manager for Northern California's Tequila Portfolio from 2010 to 2011 and served as Sr. Brand Grouper for Tequilas & Developing Brands from 2019 to 2020.
Education and Expertise
Luis Guy Ricaud studied at Abbey School in Fort Augustus, Scotland, where he completed his Middle School education from 1991 to 1992. He later attended Tecnológico de Monterrey, focusing on Marketing and Marketing Management, and graduated after five years of study from 1997 to 2002. His educational background supports his extensive experience in the spirits industry, where he has developed expertise in brand management and marketing strategies.
Background
Luis Guy Ricaud possesses over fifteen years of experience in international roles within the spirits industry. He began his career at Tequila Herradura as a Senior Brand Manager from 2002 to 2008 in Guadalajara, Mexico. Following this, he joined Brown-Forman, where he has held various marketing and brand management roles. His experience spans multiple regions and includes significant responsibilities in managing whiskey and tequila brands.
Achievements
Throughout his career, Luis Guy Ricaud has demonstrated a strong ability to adapt to new environments and excel in challenging situations. He combines his strengths and values to achieve positive impacts in team settings. His extensive experience managing notable whiskey brands such as Jack Daniel's and Woodford Reserve highlights his contributions to brand growth and market presence.