Luiz Pessiguini
About Luiz Pessiguini
Luiz Pessiguini is a Regional Manager for Indirect Channel at Brown-Forman, with extensive experience in sales and distribution management across various sectors in São Paulo, Brazil.
Current Role at Brown-Forman
Luiz Pessiguini serves as Gerente Regional - Canal Indireto at Brown-Forman, a position he has held since 2021. In this role, he is responsible for managing indirect sales channels in São Paulo, Brazil. His focus includes developing strategies to enhance market presence and drive sales growth within the region.
Previous Experience at Brown-Forman
Prior to his current role, Luiz worked at Brown-Forman as Off Trade Sales Coordinator from 2019 to 2021. In this capacity, he managed sales operations for off-trade channels in São Paulo and surrounding areas. His experience contributed to the company's sales strategies and market penetration efforts.
Experience at Marilan Alimentos S/A
Luiz Pessiguini worked at Marilan Alimentos S/A as Coordenador de Distribuição for 11 months in 2018 and 2019. His responsibilities included overseeing distribution operations and ensuring efficient delivery processes within the São Paulo region.
Background in Sales and Marketing
Luiz has a diverse background in sales and marketing, having held various positions at Beiersdorf and Johnson & Johnson. His roles included Supervisor de Trade Marketing and Vendedor, where he developed skills in trade marketing, sales management, and team leadership. His experience spans over two decades, focusing on both direct and indirect sales channels.
Educational Background
Luiz studied at UNIP - Universidade Paulista, where he earned a degree in Propaganda e Marketing. This educational foundation has equipped him with knowledge in marketing strategies and communication, which he applies in his professional roles.