Luiza Pantera
About Luiza Pantera
Luiza Pantera is a Trade Marketing Manager with extensive experience in the field, currently working at Brown-Forman since 2013. She has previously held various trade marketing roles at Unilever and Grupa Żywiec S.A. in Poland.
Current Role at Brown-Forman
Luiza Pantera has been serving as the Trade Marketing Manager at Brown-Forman since 2013. In this role, she is responsible for developing and implementing trade marketing strategies that align with the company's objectives. Her extensive experience in trade marketing allows her to effectively manage brand activation and promotional activities within the marketplace.
Previous Experience at Unilever
Luiza Pantera has held multiple positions at Unilever, starting as a Marketing Trainee in a start-up project from 2005 to 2006. She then progressed to become a Trade Marketing Specialist for Traditional Trade from 2006 to 2007, and later served as a Senior Trade Marketing Specialist for Modern Trade in 2007 for five months. Her tenure at Unilever provided her with foundational skills in trade marketing and brand management.
Experience at Grupa Żywiec S.A.
At Grupa Żywiec S.A., Luiza Pantera worked in various roles from 2010 to 2013. She was the National Trade Marketing Manager for Brand Activation from 2011 to 2013. Prior to that, she held the position of Trade Marketing Manager for Premium Brands Activation from 2010 to 2011 and served as a Junior Trade Marketing Manager for Traditional Trade from 2008 to 2010. Her roles at Grupa Żywiec S.A. focused on enhancing brand visibility and driving sales through effective marketing strategies.
Education and Expertise
Luiza Pantera earned her Master's degree in Marketing and Management from the Warsaw School of Economics, where she studied from 2001 to 2005. This educational background equipped her with essential knowledge and skills in marketing principles, management strategies, and consumer behavior, which she has applied throughout her career in trade marketing.