Maite Zeron
About Maite Zeron
Maite Zeron is a Global Marketing Manager specializing in Super Premium and Emerging Brands at Brown-Forman, with extensive experience in the spirits industry. She has held various marketing roles at Diageo and Brown-Forman, focusing on innovative strategies to enhance brand experiences.
Current Role at Brown-Forman
Maite Zeron serves as the Global Marketing Manager for Super Premium and Emerging Brands at Brown-Forman. She has held this position since 2021, operating from Amsterdam, North Holland, Netherlands. In her role, she focuses on developing benchmark strategies aimed at enhancing brand experiences for clients and consumers.
Previous Experience at Brown-Forman
Prior to her current position, Zeron worked at Brown-Forman as the Global Marketing Manager for Woodford Reserve and Marketing Excellence from 2019 to 2021 in Hamburg, Germany. During her tenure, she contributed to marketing initiatives that supported brand growth and market presence.
Career at Diageo
Zeron has extensive experience at Diageo, where she held multiple roles. She served as the Zacapa Brand Ambassador from 2011 to 2014 in Ciudad de México, and later as the Johnnie Walker Trademark Marketing Manager in Nigeria from 2015 to 2017. Additionally, she worked as the Johnnie Walker Super Deluxe Senior Brand Manager in Mexico from 2014 to 2015, and as the Global Travel Luxury Portfolio Manager from 2018 to 2019 in London.
Educational Background
Maite Zeron has a diverse educational background. She earned a Master of Business Administration (MBA) in Marketing and International Business from Fundación Universidad de las Américas, Puebla, A.C. from 2009 to 2010. She also studied Luxury Marketing at INSEEC, achieving an MBA in 2010. Earlier, she obtained a Diplome Sommelier Conseil from Universite du vin de Bordx in 2007 and a Licentiate degree in Gastronomy from Instituto Culinario de México from 2003 to 2007.
Professional Skills and Focus
Zeron aims to build positive mindsets in media and influencers through innovative marketing approaches. She has a passion for integrating luxury and travel into marketing strategies, enhancing brand experiences. Her problem-solving attitude is reflected in her approach to challenges, embodying the mindset that 'impossible is nothing.'