Marcos Garcia Vivanco
About Marcos Garcia Vivanco
Marcos Garcia Vivanco is a seasoned marketing professional currently serving as Kam Sr. E Commerce & Emerging Channels at Brown-Forman since 2018. He has extensive experience in various marketing roles across notable companies and holds degrees in Marketing from ITESM and a Master's in Strategic Marketing from the University of Wollongong.
Current Role at Brown-Forman
Marcos Garcia Vivanco currently serves as Kam Sr. E Commerce & Emerging Channels at Brown-Forman. He has held this position since 2018, contributing to the company's growth in digital commerce and emerging market strategies. His role involves overseeing key accounts and developing e-commerce initiatives within Guadalajara and surrounding areas in Mexico.
Previous Experience at Brown-Forman
Prior to his current role, Marcos worked at Brown-Forman in various capacities. He was a Brand Manager Jr. for Tequila Herradura from 2014 to 2017, where he managed brand strategies and marketing initiatives. He also served as a Key Account Manager for one year from 2017 to 2018, focusing on key client relationships and sales strategies.
Professional Background
Marcos has a diverse professional background that includes significant roles in marketing and brand management. He worked as a Trade Marketing professional at PepsiCo - Gatorade from 2002 to 2003 and as a Brand Manager at Pacific Star Logistica from 1999 to 2002. Earlier in his career, he was involved in marketing and promotion at Laboratorios PiSA from 1995 to 1996.
Education and Expertise
Marcos holds a Licenciado en Mercadotecnia from the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM), where he studied from 1994 to 1999. He furthered his education with a Master in Strategic Marketing from the University of Wollongong, completing the program from 2004 to 2005. His expertise extends to managing agricultural and livestock businesses, including ranch operations.
Language Proficiency
Marcos possesses full proficiency in English, which enhances his ability to engage in international business environments. This language skill supports his roles in marketing and e-commerce, allowing him to communicate effectively with global partners and clients.