María Camila Rodríguez Roa
About María Camila Rodríguez Roa
María Camila Rodríguez Roa serves as the Marketing Manager for Brown-Forman in Colombia, where she has worked since 2023. She has a strong background in brand management and strategic planning, having previously held positions at Páramo Presenta and Kuaishou Technology.
Work at Brown-Forman
María Camila Rodríguez Roa has been serving as the Marketing Manager for Colombia at Brown-Forman since 2023. In this role, she manages the strategic planning and brand implementation for the company's portfolio in Colombia, which includes well-known brands such as Jack Daniel's, Tequila Jimador, Tequila Herradura, and Woodford Reserve. Her responsibilities involve overseeing marketing strategies that align with the company's objectives and enhance brand visibility in the Colombian market.
Previous Experience
Prior to her current position, Rodríguez Roa worked at Kuaishou Technology as the Senior Brand Manager for Latin America KWAI from 2022 to 2023. She also held the position of Directora de Estrategia at Páramo Presenta from 2019 to 2020, where she contributed to strategic initiatives in the Bogotá D.C. area. Her experience spans various roles that emphasize her capability in brand management and strategic marketing.
Education and Expertise
Rodríguez Roa holds a Master's degree in Marketing Management from CESA - Colegio de Estudios Superiores de Administración, which she completed from 2012 to 2015. She also earned a degree in Business Administration from the same institution between 2004 and 2009. Additionally, she studied French at Académie des Langues in France and at Alianza Colombo Francesa, enhancing her language skills. Her educational background supports her expertise in marketing and brand management.
Leadership and Team Management
María Camila Rodríguez Roa demonstrates strong leadership skills in managing interdisciplinary teams. She inspires team members and fosters a collaborative environment to achieve marketing goals. Her experience includes leading teams in the execution of significant brand events, such as Festival Estéreo Picnic, showcasing her ability to coordinate large-scale marketing initiatives.
Brand Management Experience
Rodríguez Roa has extensive experience in managing both global and local brands. She has worked with iconic brands including Absolut Vodka, Beefeater Gin, Jameson Irish Whiskey, and Tequila Olmeca. Her specialization lies in launching and positioning new products in the market, which has been a significant aspect of her career in marketing.