Mariana Visconde
About Mariana Visconde
Mariana Visconde is a Brand Manager for Jack Daniel's Flavors at Brown-Forman, where she has worked since 2020. She has extensive experience in brand management and marketing, having held various roles at Brown-Forman and previously at Coca-Cola FEMSA.
Current Role at Brown-Forman
Mariana Visconde currently serves as the Brand Manager for Jack Daniel's Flavors at Brown-Forman, a position she has held since 2020. In this role, she manages the brand's portfolio, which includes Tennessee Honey and Tennessee Fire. She is responsible for overseeing financial management, including profit and loss (P&L) analysis, and monitoring commercial and pricing strategies. Her work involves implementing 360° marketing activities across various communication and sales channels to enhance brand performance.
Previous Experience at Brown-Forman
Prior to her current role, Mariana Visconde held several positions at Brown-Forman. She worked as a Brand Manager for Super Premium & El Jimador from 2019 to 2020. Before that, she was a Marketing Coordinator for B-F Brands from 2017 to 2019. Additionally, she served as a Marketing Analyst for Jack Daniel's and Jack Honey from 2014 to 2016, and as a Marketing Analyst for Jack Daniel's Flavors from 2016 to 2017. Her extensive experience at Brown-Forman has contributed to her expertise in brand management.
Internship at Coca-Cola FEMSA
Mariana Visconde began her career with an internship at Coca-Cola FEMSA, where she worked from 2011 to 2012. This role provided her with foundational experience in the beverage industry and helped develop her skills in marketing and brand management.
Educational Background
Mariana Visconde studied Marketing at the Universidade de São Paulo, completing her degree from 2008 to 2012. She furthered her education with a Post Graduation in Marketing and Branding from BSP - Business School São Paulo, which she completed from 2017 to 2018. Her academic background has equipped her with the knowledge and skills necessary for her roles in brand management.
Additional Work Experience
In addition to her roles at Brown-Forman and Coca-Cola FEMSA, Mariana Visconde has held various positions in different companies. She worked as a Character Performer at Walt Disney World from 2010 to 2011, and as a Junior Online Marketing Specialist at Neomobile for 11 months in 2013. These experiences have contributed to her diverse skill set in marketing and brand management.