Mariana Visconde
About Mariana Visconde
Mariana Visconde is a Marketing Coordinator at B F Brands with extensive experience in marketing analysis and strategy development for major brands like Jack Daniel's and Coca-Cola. She holds a degree in Marketing from Universidade De São Paulo and has worked in various marketing roles across the United States and internationally.
Current Role as Marketing Coordinator
Mariana Visconde currently serves as the Marketing Coordinator for B-F Brands at Brown-Forman, a position she has held since 2017. In this role, she is responsible for developing and executing marketing strategies for key international brands. Her work involves managing integrated strategies across various communication channels, including online and offline platforms, as well as public relations. Her expertise in digital content and media planning management supports her efforts in promoting the brand effectively.
Previous Experience at Brown-Forman
Mariana Visconde has extensive experience at Brown-Forman, where she worked in various marketing analyst roles. From 2013 to 2014, she served as a Marketing Analyst for Jack Daniel's, followed by a position as Marketing Analyst for Jack Daniel's Flavors from 2016 to 2017. During her tenure, she developed and executed marketing plans that contributed to the brand's visibility and market presence. Her initial role at Brown-Forman began in 2014 as a Marketing Analyst for Jack Daniel's and Jack Honey.
Experience at Walt Disney World
Mariana Visconde worked as a Character Performer at Walt Disney World for three months in 2010. This role involved engaging with guests and contributing to the overall guest experience in the theme park. Her time at Disney provided her with valuable insights into customer engagement and entertainment marketing.
Education and Expertise
Mariana Visconde studied Marketing at Universidade De São Paulo from 2008 to 2012. Her academic background laid the foundation for her career in marketing, equipping her with skills in consumer behavior analysis and public and media relations. She has applied this knowledge in various roles, including her internship at Coca-Cola Femsa and her position as Junior Online Marketing Specialist at Neomobile in 2013.
Skills in Marketing and Event Management
Mariana Visconde possesses skills in consumer behavior analysis and public relations, which are essential for her marketing roles. She has experience in managing sponsorships and developing both third-party and proprietary events. Her ability to manage activities before, during, and after events demonstrates her comprehensive approach to marketing and brand promotion.