Mariano F.

Mariano F.

Ecommerce Manager @ Brown-Forman

About Mariano F.

Mariano F. is an experienced Ecommerce Manager currently working at Brown-Forman in Melbourne, Australia. He has held various roles in digital marketing and e-commerce across notable companies such as Dell, Vinomofo, and Unilever, and possesses strong skills in CRM software and marketing communications.

Current Role at Brown-Forman

Mariano F. currently serves as the Ecommerce Manager at Brown-Forman, a role he has held since 2023. His position is based in Melbourne, Victoria, Australia, and operates in a hybrid work environment. In this capacity, he focuses on enhancing the company's online presence and driving digital sales strategies.

Previous Experience in E-Commerce and Marketing

Prior to his current role, Mariano held several positions in e-commerce and marketing. He worked at Vinomofo as Head of Marketing from 2020 to 2021 and as Digital Marketing Manager from 2019 to 2020. He also served as Head of E-commerce at CellarSpace in 2022 and as Head of Growth at The Whisky Club in 2021. His diverse experience in these roles contributes to his expertise in digital strategy.

Career Background at Dell

Mariano's career includes multiple roles at Dell, where he worked from 2009 to 2012. He began as a Brand Operations Analyst and later transitioned to a Sr. E-Business Analyst and On-Line Business Development roles. His time at Dell provided him with a solid foundation in e-business and brand operations.

Educational Background

Mariano studied at Instituto Tecnológico de Buenos Aires, where he earned a degree in Business Administration and Information Technology from 2006 to 2009. He also served as an E-Commerce Assistant Professor at ITBA from 2010 to 2012, sharing his knowledge and experience in the field.

Skills and Interests

Mariano possesses extensive skills in CRM software, social media development, and marketing communications. He has a strong data-driven approach that enables optimization of budget allocation and customer lifetime value across various channels. Outside of work, he enjoys playing baseball and soccer.

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