Marisa Murray
About Marisa Murray
Marisa Murray serves as the Head of Brand for Jack Daniel's at Brown-Forman in Sydney, Australia, a position she has held since 2017. With a strong background in brand management and marketing, she has significantly contributed to the brand's growth and engagement strategies in the Asia-Pacific region.
Work at Brown-Forman
Marisa Murray has been with Brown-Forman since 2015, initially serving as Senior Brand Manager for Jack Daniel's before advancing to her current role as Head of Brand in 2017. Based in Sydney, Australia, she has focused on enhancing brand engagement and expanding the market presence of Jack Daniel's in the Asia-Pacific region. Under her leadership, the brand has implemented a digital strategy that significantly improved consumer interaction and developed a new product development pipeline that led to successful product launches.
Education and Expertise
Marisa Murray holds a Master's degree in Marketing and Commerce from the University of New South Wales, which she completed from 2006 to 2009. Additionally, she earned a Bachelor's degree in Exercise Physiology from the University of Sydney between 2000 and 2003. Her educational background provides a strong foundation for her expertise in brand management and marketing strategies within the consumer goods sector.
Background
Before her tenure at Brown-Forman, Marisa Murray worked at RB in various roles, including Innovation Manager for Europe and North America, Regional Marketing Manager, Brand Manager, and Assistant Brand Manager. Her experience spans multiple markets and functions, contributing to her comprehensive understanding of brand development and marketing. She also worked as a Sponsorship Manager at Pacific Magazines early in her career.
Achievements
Marisa Murray has led significant initiatives that have contributed to Jack Daniel's success in Australia. She developed and executed a brand strategy that positioned Jack Daniel's as a leading whiskey brand in the region. Additionally, she has been instrumental in building a motivated and high-performing marketing team at Brown-Forman, enhancing the overall effectiveness of the brand's marketing efforts.