Marissa Leese Kenemer, MBA (She/Her)
About Marissa Leese Kenemer, MBA (She/Her)
Marissa Leese Kenemer is a Senior Digital Compliance Specialist at Brown-Forman, where she has worked since 2017. She holds an MBA from the University of Louisville and has extensive experience in digital marketing and compliance.
Work at Brown-Forman
Marissa Leese Kenemer has been employed at Brown-Forman since 2013, progressing through various roles. She currently serves as the Senior Digital Compliance Specialist, a position she has held since 2017. In this role, she manages compliance for a global portfolio of over 30 brands and collaborates on more than 1,000 marketing campaigns each year. Prior to her current position, she worked as a Digital Compliance Specialist in both permanent and temporary capacities from 2014 to 2017, and as a Digital Marketing Intern for Southern Comfort and TUACA Liqueur from 2013 to 2014.
Education and Expertise
Marissa holds a Bachelor of Arts in Communications and Business Administration from Bellarmine University, where she studied from 2010 to 2014. She furthered her education at the University of Louisville, achieving a Master of Business Administration (MBA) with Distinction from 2016 to 2018, maintaining a GPA of 3.84. Her academic background supports her expertise in digital compliance and marketing within the beverage industry.
Background
Marissa began her career with internships that laid the foundation for her professional development. She worked as a Communications and Marketing Intern at the Community Foundation of Louisville from 2012 to 2013. This experience was followed by her role at Brown-Forman as a Digital Marketing Intern. Her educational journey included attending Oldham County High School from 2006 to 2010, where she completed her secondary education.
Achievements
In her role at Brown-Forman, Marissa has facilitated significant projects, including the digital execution of the Jack Daniel’s 90+ market Whiskey Barrel Hunt in 2016. She led a cross-functional team to develop a digital campaign submission form and workflow, which resulted in a 35% reduction in development time and a 60% decrease in email volume. Additionally, she built the Digital Compliance Google Site, which has garnered over 57,000 pageviews from more than 3,000 users since its launch in October 2018. Marissa also conducts bi-monthly training sessions for over 210 team members to enhance their understanding of processes.