Martin Louvre
About Martin Louvre
Martin Louvre serves as the Northern Business Unit Controller at Brown-Forman, where he has worked since 2020. He has extensive experience in account management and marketing within the alcoholic drinks sector, having held various roles at notable companies such as Bacardi, Hovis Ltd, and Scottish and Newcastle.
Work at Brown-Forman
Martin Louvre has served as the Northern Business Unit Controller at Brown-Forman since 2020. In this role, he leads a team responsible for managing key accounts, including major retailers such as ASDA, Morrison’s, Coop/NISA, and various discounters. His responsibilities include overseeing financial management with full P&L accountability and developing strategic initiatives that align with the company's goals. His tenure at Brown-Forman has been marked by a focus on innovative marketing strategies that engage shoppers and consumers effectively.
Previous Experience in the Beverage Industry
Prior to his current role, Martin Louvre held several positions in the beverage industry. He worked at Bacardi as an Account Controller from 2016 to 2020, where he managed account strategies. Before that, he served as the National Accounts Controller at Greene King for eight months in 2011-2012. His experience also includes roles at Anheuser-Busch as a National Account Manager and Scottish and Newcastle, where he held various positions including Customer Marketing Manager and Business Account Manager.
Education and Expertise
Martin Louvre studied at the University of Wolverhampton, where he earned a BA Honours in Economics from 1990 to 1993. His educational background provides a strong foundation for his extensive career in business management and account strategy within the beverage sector. He possesses a deep understanding of both on-premise and off-premise alcoholic drinks categories, which enhances his effectiveness in developing and executing Joint Business Plans that emphasize collaboration.
Achievements in Account Management
Throughout his career, Martin Louvre has demonstrated expertise in high-level negotiations at the board level. He has been recognized for his innovative marketing strategies that effectively engage consumers throughout the purchasing process. His experience includes managing key accounts and developing strategic plans that drive business growth and enhance customer relationships.