Martin Smejkal
About Martin Smejkal
Martin Smejkal serves as the Global Brand Director for the Slane and Scotch portfolio at Brown-Forman, where he has worked since 2018. His extensive career includes various marketing roles at Brown-Forman and Procter & Gamble, as well as experience in the Czech Republic and Europe.
Work at Brown-Forman
Martin Smejkal has held multiple positions at Brown-Forman since 2011. He currently serves as the Global Brand Director for the Slane and Scotch Portfolio Development, a role he has occupied since 2018. In addition, he has been the Vodka and Whiskey Portfolio Development Marketing Director for Europe since 2016. His previous roles at Brown-Forman include Regional Marketing Director for Central Europe and North from 2011 to 2013, and Vodka Marketing Director for Europe from 2013 to 2016. All these positions are based in Louisville, Kentucky.
Previous Experience
Before joining Brown-Forman, Martin Smejkal worked in various marketing roles across different companies. He served as the Country Manager for Schwarzkopf Professional in the Czech Republic for nine months in 2011. Prior to that, he was the Marketing Director for Danone in the Czech Republic from 2009 to 2010. His early career included several positions at Procter & Gamble, where he worked from 1997 to 2008 in roles such as Associate Brand Manager, Regional Brand Manager, and Associate Marketing Director.
Education and Expertise
Martin Smejkal studied at Silesian University in Opava, where he focused on Economics, Marketing, Management, and Consulting from 1992 to 1997. This educational background has provided him with a solid foundation in marketing principles and strategic management, which he has applied throughout his extensive career in brand management and marketing.
Career Timeline
Martin Smejkal's career spans over two decades, beginning with his role at Procter & Gamble in 1997. He progressed through various positions, including Brand Manager and Key Account Manager, before moving to Danone and then Schwarzkopf Professional. His tenure at Brown-Forman has been marked by significant roles in brand and portfolio development, particularly in the spirits industry.