Martina Jurkova
About Martina Jurkova
Martina Jurkova is a Sales Promotion Manager for Jack Daniel's Trademark at Brown-Forman, overseeing operations in Europe and IMEA. She has extensive experience in the FMCG sector, particularly in trade marketing and procurement, and has previously held various roles at HEINEKEN.
Current Role at Brown-Forman
Martina Jurkova serves as the Sales Promotion Manager for the Jack Daniel's Trademark in the Europe and IMEA regions at Brown-Forman. She has held this position since 2016, contributing to the development and execution of sales promotion strategies. Her role involves managing promotional activities across multiple regions, leveraging her advanced leadership skills to drive brand awareness and sales performance.
Previous Experience at HEINEKEN
Prior to her current role, Martina Jurkova worked at HEINEKEN in various capacities from 2008 to 2016. She began as an Assistant in Sales & Distribution, then progressed to the position of Business Development Executive for her own Horeca outlets for eight months in 2011. Subsequently, she served as Trade Marketing POSM Manager for four years, where she focused on trade marketing initiatives. Her diverse roles at HEINEKEN provided her with extensive experience in the FMCG sector.
Education and Expertise
Martina Jurkova holds a Bachelor's Degree in Gastronomy, Hotel Management, and Tourism from the Institute of Hospitality Management in Prague, which she completed from 2006 to 2009. She furthered her education by obtaining a Master's Degree in Economics and Communications from the University of South Bohemia in České Budějovice, studying from 2009 to 2011. Her academic background supports her expertise in project management, marketing, and sales strategies.
Skills and Competencies
Martina Jurkova demonstrates strong project management and presentation skills, essential for executing successful marketing campaigns. She is known for her excellent negotiation and analytical skills, which contribute to effective sales strategies. Additionally, her willingness to travel enhances her ability to manage sales promotions across Europe and the IMEA regions, making her a valuable asset in her field.
Background in FMCG Sector
Martina Jurkova has extensive experience in the Fast-Moving Consumer Goods (FMCG) sector, particularly in trade marketing and procurement. Her roles have equipped her with a deep understanding of market dynamics and consumer behavior, allowing her to develop effective promotional strategies. This background has been instrumental in her success in managing sales promotions for the Jack Daniel's Trademark.