Mary Beth O'mara
About Mary Beth O'mara
Mary Beth O'Mara serves as the USA&C Brand Director for Jack Daniel's Tennessee Whiskey and Super Premium Portfolio at Brown-Forman, bringing over 20 years of experience in advertising and marketing.
Work at Brown-Forman
Mary Beth O'Mara currently holds multiple roles at Brown-Forman, a leading global spirits company. She has been the Channel Portfolio Manager of National Accounts since 2015, overseeing strategic partnerships and account management. In 2019, she became the Senior Brand Manager for Jack Daniel's Craft & Luxury, focusing on brands such as Gentleman Jack and Jack Daniel's Single Barrel. In 2022, she transitioned to the role of USA&C Brand Director for the Jack Daniel's Super Premium Portfolio, further enhancing her leadership within the organization. Most recently, she has taken on the position of USA&C Brand Director of Jack Daniel's Tennessee Whiskey & Super Premium Portfolio in 2023, continuing her extensive career in the spirits industry.
Education and Expertise
Mary Beth O'Mara earned her Bachelor of Business Administration (BBA) in Marketing from Xavier University, where she studied from 1998 to 2002. She furthered her education at Loyola University of Chicago, Rome Center, completing her studies in 2000. With over 20 years of experience in advertising and marketing, she specializes in the alcohol beverages sector, consumer packaged goods, and retail. Her expertise encompasses brand development, new product development, media strategy, advertising creation, sales, and people management.
Background
Mary Beth O'Mara has a diverse professional background in marketing and account management. She began her career as an Account Executive at Integrated Merchandising Systems, LLC from 2003 to 2005. She then joined Creative Alliance (now Scoppechio) as a Senior Account Executive, where she worked from 2005 to 2008. O'Mara continued her tenure at Scoppechio, progressing to Account Manager from 2008 to 2010 and later serving as Account Director until 2015. This extensive experience in various roles has contributed to her comprehensive understanding of the marketing landscape.
Achievements
Throughout her career, Mary Beth O'Mara has held significant positions that reflect her capabilities in brand management and marketing strategy. At Brown-Forman, she has played a crucial role in managing high-profile brands within the Jack Daniel's portfolio. Her leadership in these roles has contributed to the growth and visibility of the brands she oversees. O'Mara's extensive experience in the industry has positioned her as a knowledgeable figure in the marketing of alcohol beverages.