Matías Miranda Millán
About Matías Miranda Millán
Matías Miranda Millán is a Brand Manager for the Jack Daniel’s Flavors Portfolio at Brown-Forman, where he has worked since 2020 in Guadalajara, Mexico. He has a background in marketing and brand management, with previous experience at JTI and a strong focus on digital marketing strategies.
Work at Brown-Forman
Matías Miranda Millán has been employed at Brown-Forman since 2020, serving as the Brand Manager for the Jack Daniel’s Flavors Portfolio. Based in Guadalajara, Jalisco, Mexico, he has played a significant role in the strategic marketing initiatives aimed at enhancing the brand's presence in the Mexican market. His responsibilities include utilizing strategic insights to drive brand positioning and competitive advantage within the spirits industry. Prior to his current role, he worked as a Senior Brand Executive for Jack Daniel's from 2018 to 2020.
Previous Experience at JTI
Before joining Brown-Forman, Matías Miranda Millán worked at Japan Tobacco International (JTI) in various capacities. He served as a Winston Brand Associate for seven months in 2017 and as a Camel Brand Associate from 2017 to 2018. Additionally, he was a Marketing Trainee at JTI for eleven months in 2016. His experience at JTI provided him with foundational skills in brand management and marketing strategies.
Education and Expertise
Matías Miranda Millán holds a Bachelor's degree in Marketing from Universidad del Valle de México, which he completed from 2013 to 2016. He also pursued a Diploma in Trade Marketing at Universidad Panamericana from 2016 to 2017. Furthermore, he has obtained diplomas in Microsoft Excel from Tecnológico de Monterrey in 2016 and in Project Management from Instituto Tecnológico Autónomo de México in 2018. His educational background supports his expertise in digital marketing strategies and brand visibility.
Role in Brand Innovation
In his current position, Matías Miranda Millán is involved in the innovation and launch of new flavor variants under the Jack Daniel's brand. He aligns these initiatives with consumer trends and preferences, contributing to the brand's growth in the competitive spirits market. His strategic insights play a crucial role in enhancing brand engagement and visibility.
Experience in Social Media Analysis
Matías Miranda Millán began his career as a Social Media Analyst at XEIPN Canal Once de Televisión in 2016, where he worked for five months. This role allowed him to develop skills in digital communication and audience engagement, which he later applied in his brand management roles.