Matt Scarlata
About Matt Scarlata
Matt Scarlata serves as the Director of Consumer & Shopper Insights at Brown-Forman, bringing extensive experience in consumer insights and brand development from previous roles at Unilever and The HEINEKEN Company.
Current Role at Brown-Forman
Matt Scarlata serves as the Director of Consumer & Shopper Insights at Brown-Forman, a position he has held since 2023. In this role, he focuses on understanding consumer behavior and shopper dynamics to drive strategic insights that inform marketing and product development initiatives. His work is based in Kentucky and Ohio, where he contributes to the company's efforts in enhancing brand performance and consumer engagement.
Previous Experience at The HEINEKEN Company
Prior to his current role, Scarlata worked at The HEINEKEN Company as the Director of Consumer Insights for Heineken USA from 2022 to 2023. Based in White Plains, New York, he led consumer insights initiatives that supported brand strategies and marketing efforts during his tenure.
Career at Unilever
Scarlata has extensive experience at Unilever, where he held multiple positions over several years. He served as Senior Manager - Insights Lead for Unilever Foods North America from 2017 to 2022, and prior to that, he was the Senior Manager of Global Consumer Insights for Dove Men+Care from 2015 to 2017. His earlier role at Unilever was as Consumer Insights Manager from 2013 to 2015. During his time at Unilever, he led insights for significant product launches, including the Dry Spray antiperspirant, which was noted as the company's biggest innovation launch on record.
Education and Academic Background
Matt Scarlata studied at the University of Michigan from 2003 to 2007, where he completed his undergraduate education. He also attended Fremd High School, which laid the foundation for his future academic and professional pursuits.
Expertise in Consumer Insights and Marketing
Scarlata specializes in consumer insights, sports marketing, and sponsorship evaluation. He has global experience in brand and campaign development for notable brands such as Axe, Dove, Degree, Hellmann's, and Knorr. His expertise includes operationalizing sales trends, analyzing consumption data, and conducting brand health diagnostics to identify growth opportunities. He has also led requests for proposals (RFPs) to develop new research tools in collaboration with external partners.