Matthew Hilgeford, MBA
About Matthew Hilgeford, MBA
Matthew Hilgeford, MBA, serves as the Associate Sales Promotion Manager - Channel & Customer at Brown-Forman, where he has worked since 2020. He holds a Bachelor of Science in Commerce from DePaul University and an MBA from the University of Louisville, with extensive experience in sales promotion and marketing within the beverage industry.
Work at Brown-Forman
Matthew Hilgeford has been serving as the Associate Sales Promotion Manager - Channel & Customer at Brown-Forman since 2020. In this role, he is responsible for leading logistics for key programs and promotions, ensuring that all necessary approvals from Brand, legal, and trademark teams are obtained. His work involves developing account-specific programs for both National and Regional accounts, utilizing Brown-Forman's diverse portfolio of brands. He collaborates closely with various partners, including print, agency, and warehouse teams, to meet expectations for promotional programs.
Education and Expertise
Matthew Hilgeford holds a Master of Business Administration (MBA) from the University of Louisville, where he studied Business Administration and Management from 2009 to 2011. He also earned a Bachelor of Science in Commerce with a focus on Finance from DePaul University, completing his studies from 2004 to 2008. His educational background provides him with a strong foundation in business principles and financial analysis, which he applies in his current role at Brown-Forman.
Background
Before his current position, Matthew Hilgeford held various roles at Brown-Forman, starting as a Financial/Brand Analyst Intern from 2010 to 2011. He progressed through several positions, including Community Specialist for brands like Jack Daniel's and Chambord, and Sales Promotion Specialist for Woodford Reserve and Old Forester. His experience spans multiple roles within the company, allowing him to develop a comprehensive understanding of brand promotion and marketing strategies.
Achievements
Throughout his career at Brown-Forman, Matthew Hilgeford has contributed to the development of promotional programs that enhance brand strategies. He utilizes market and channel trend information to analyze competition and customer strategies, which supports brand and portfolio growth. His collaboration with Insights and Category Management analysts allows him to leverage data effectively, ensuring that programs are aligned with business objectives. Matthew's analytical skills enable him to evaluate program results and identify areas for future improvement.