Matthew Knight
About Matthew Knight
Matthew Knight serves as the Off Trade Customer Marketing Channel Manager at Brown-Forman in London, England, where he has worked since 2020. He has extensive experience in marketing and brand management, having held various roles at companies such as Bacardi and Wrigley.
Work at Brown-Forman
Matthew Knight has served as the Off Trade Customer Marketing Channel Manager at Brown-Forman since 2020. In this role, he focuses on developing marketing strategies that enhance brand visibility and drive sales in the off-trade sector. His position is based in London, England, where he has accumulated four years of experience within the company.
Previous Experience in Marketing
Prior to his current role, Matthew Knight held multiple positions at Bacardi, including Off Trade Commercial Planning & Activation Manager for brands such as Southern Comfort and Jack Daniel's. His tenure at Bacardi spanned from 2014 to 2020, where he developed skills in commercial planning and brand management. He also worked at Wrigley as a Brand Manager for Starburst and Mints, and held various marketing roles at William Grant & Sons and Archos.
Education and Expertise
Matthew Knight studied at Solent University, where he earned a BA in Product Design with Marketing from 2004 to 2006 and an MA in Marketing Management from 2007 to 2008. His educational background provides a strong foundation in both design and marketing principles, which he applies in his professional roles. He is proficient in Adobe Creative Suite, enhancing his marketing and creative writing capabilities.
Skills in Brand Management
Matthew Knight specializes in strategic brand affiliations and channel marketing, with a particular emphasis on point-of-sale management. His experience includes writing and preparing internal documents such as contracts, proposals, and press releases, ensuring compliance with brand guidelines. He has a strong ability to interface with both customer and internal teams, showcasing his versatility in both client and agency environments.
Event Planning and Public Relations Expertise
Matthew Knight has experience in event planning and management, contributing to his expertise in public relations and agency management. His background in marketing roles has equipped him with the skills necessary to effectively manage events and public relations initiatives, further enhancing his capabilities in the marketing field.