Mauricio Domiciano Sousa Dos Santos
About Mauricio Domiciano Sousa Dos Santos
Mauricio Domiciano Sousa Dos Santos serves as the Brazil Head of Sales and Trade Marketing at Whiskey Jack Daniels, where he has worked since 2015. He has extensive experience in sales and marketing, having held various positions at notable companies including Brown-Forman and Danone.
Current Role at Whiskey Jack Daniels
Mauricio Domiciano Sousa Dos Santos serves as the Brazil Head of Sales and Trade Marketing at Whiskey Jack Daniels. In this role, he has developed field sales action plans to implement national sales programs. He has been with the company since 2015, contributing to the strategic direction of sales and marketing efforts in Brazil.
Experience at Brown-Forman
Mauricio has extensive experience at Brown-Forman, where he held multiple roles. He worked as Gerente Nacional De Vendas E Trade Market - Atacados, Distribuidores E Varejo Regional from 2012 to 2015. Prior to that, he was Gerente Regional De Vendas from 2010 to 2012. His tenure at Brown-Forman has equipped him with skills in sales management and trade marketing.
Previous Employment at Danone and RB
Before joining Brown-Forman, Mauricio worked at Danone as Gerente Regional De Trade Market for five months in 2008. He also spent seven years at RB as Gerente Senior Trade Market - Canal Indireto from 2001 to 2008. These positions provided him with a solid foundation in trade marketing and regional sales management.
Education and Professional Development
Mauricio studied at Universidade Católica De Salvador from 1991 to 1996, earning a degree that supports his career in sales and marketing. He also attended Ibco - Instituto Brasileiro De Consultores Organizacionais in 2013 for professional development, further enhancing his expertise in organizational consulting.
Sales Strategy and Analysis Expertise
In his roles, Mauricio has implemented marketing strategies that determine annual unit and gross-profit plans. He has analyzed trends and results using financial tools and P&L analysis to drive business decisions. Additionally, he has forecasted and developed annual sales quotas for regions and territories, demonstrating his analytical and strategic capabilities.