Mayara Bete Bernardo
About Mayara Bete Bernardo
Mayara Bete Bernardo is a Marketing Analyst at Brown-Forman, specializing in Jack Daniel’s Flavors since 2018. She has extensive experience in marketing and communications, having worked in various roles across multiple companies in Brazil.
Work at Brown-Forman
Mayara Bete Bernardo has been employed at Brown-Forman since 2018, serving as a Marketing Analyst for Jack Daniel’s Flavors, which includes Jack Honey, Jack Fire, and Jack Apple. In this role, she manages the marketing and communication budget, ensuring effective resource allocation. She actively participates in strategic brand planning and coordinates comprehensive campaigns across various platforms, including online, offline, public relations, and events. Additionally, she engages with external partners, such as distributors and retailers, to enhance brand performance.
Previous Work Experience
Before her current position, Mayara held several roles in marketing and account management. She worked as a Senior Marketing Analyst at Pearson Clinical Brasil from 2016 to 2018. Prior to that, she served as an Account Executive at F&Q Brasil (M&C Saatchi Group) for nine months in 2012-2013 and as an Account Executive at Wanted for three months in 2013. Her earlier experience includes roles as a Marketing Assistant at World Center - Sinalização Viária and a Sales Trainee at Grupo Fort Knox.
Education and Expertise
Mayara Bete Bernardo holds a Post-graduation in Strategic Marketing from Universidade Presbiteriana Mackenzie, completed in 2020. She also earned an MBA in Digital Business from MBA USP/Esalq, which she completed in 2022. Her undergraduate degree is in Social Communications with a focus on Advertising and Publicity from Anhanguera Educacional, obtained in 2011. This educational background supports her expertise in marketing strategy and brand management.
Diversity and Inclusion Initiatives
At Brown-Forman, Mayara co-leads the Young Professionals Employee Resource Group, which focuses on diversity and inclusion initiatives. This group aims to develop young talents and future leaders within the organization, fostering an inclusive workplace culture. Her involvement highlights her commitment to promoting diversity and supporting the growth of emerging professionals in the industry.
Language Proficiency and International Experience
Mayara has lived in South Africa and Malta, which has contributed to her fluency in Portuguese and English. She is currently studying Spanish to further enhance her language skills. This international experience and language proficiency enable her to engage effectively with diverse stakeholders in her marketing role.