Megan Macnab
About Megan Macnab
Megan Macnab is a Marketing Manager specializing in premium whiskey and ready-to-drink (RTD) products at Brown-Forman, where she has worked since 2015. She has extensive experience in brand strategy, localization, and new product innovation, having previously held roles at South African Breweries and Brown-Forman.
Current Role at Brown-Forman
Megan Macnab currently serves as the Marketing Manager for the premium whiskey and ready-to-drink (RTD) portfolio at Brown-Forman. She has held this position since 2015 in Cape Town, South Africa. In this role, she manages a portfolio that includes well-known brands such as Jack Daniel's Tennessee Whiskey, Gentleman Jack, and Single Barrel. Her responsibilities encompass overseeing new product launches and limited editions, ensuring that brand strategies align with market demands.
Previous Experience at South African Breweries
Megan Macnab has extensive experience in the beverage industry, having worked at South African Breweries in various roles from 2005 to 2011. She began as a Marketing Learning & Development Facilitator/Assistant, then progressed to Assistant Brand Manager for local and mainstream beer. She later took on the role of Brand Manager for Alternative Beverages NDP and led experiential and ATL brand execution as a Brand Manager. This experience provided her with a solid foundation in brand management and marketing execution.
Education and Qualifications
Megan Macnab holds a Bachelor of Commerce in Marketing Communications from Bond University, where she studied from 2001 to 2003. Additionally, she earned a Postgraduate Diploma in Brand Contact Management from Vega School of Brand Leadership in 2004. Her educational background equips her with the knowledge and skills necessary for effective brand strategy and marketing execution in the competitive beverage industry.
Focus on Localization and Brand Strategy
Megan Macnab emphasizes localization and brand strategy in her marketing approach. She utilizes creative solutions to enhance brand planning and execution, adapting strategies to fit both local business cultures and international environments. Her expertise in this area has been instrumental in driving brand success and ensuring that marketing initiatives resonate with diverse consumer bases.
Commitment to Diversity and Inclusion
Megan Macnab actively promotes diversity and inclusion within her team and among her peers. She identifies as a 'positive activist' in this area, working to create an inclusive environment that values diverse perspectives. Her commitment to these principles is reflected in her leadership style and the initiatives she supports within her organization.