Melissa Looney
About Melissa Looney
Melissa Looney serves as the Regional Sales Manager for Emerging Brands at Brown-Forman, a position she has held since 2022. She has over 15 years of experience with the company, having previously worked in various roles including On Premise Manager and Field Marketing Manager.
Work at Brown-Forman
Melissa Looney has been serving as the Regional Sales Manager for Emerging Brands at Brown-Forman since 2022. In this role, she is responsible for overseeing sales strategies and initiatives for emerging brands within the company. Prior to her current position, she held various roles at Brown-Forman, demonstrating a long-standing commitment to the organization. From 2003 to 2009, she worked as the On Premise Manager, focusing on sales within the on-premise channel. She later transitioned to the Field Marketing Manager for Emerging Brands from 2018 to 2022, where she managed marketing efforts in the West Division. Additionally, she served as the Territory Portfolio Manager for New England from 2015 to 2018, further contributing to the company's growth in that region.
Previous Roles at Brown-Forman
Throughout her career at Brown-Forman, Melissa Looney has held multiple positions that reflect her expertise in sales and marketing. She began her tenure with the company as the On Premise Manager from 2003 to 2009, where she developed strategies to enhance brand visibility in on-premise locations. After a significant gap, she returned in 2015 as the Territory Portfolio Manager for New England, a position she held until 2018. Following that, she took on the role of Field Marketing Manager for Emerging Brands in the West Division from 2018 to 2022, where she focused on marketing strategies tailored to emerging brands.
Career Progression
Melissa Looney's career at Brown-Forman illustrates a clear progression through various roles that have enhanced her skills in sales and marketing. Starting as the On Premise Manager, she gained valuable experience in managing sales in on-premise environments. Her subsequent roles, including Territory Portfolio Manager and Field Marketing Manager, allowed her to expand her expertise in brand management and marketing strategies. This progression culminated in her current position as Regional Sales Manager for Emerging Brands, where she leverages her extensive experience to drive sales and brand growth.