Melissa Taveras Contreras
About Melissa Taveras Contreras
Melissa Taveras Contreras serves as the Market Information and Digital Transformation Manager for LATAM at Brown-Forman, where she focuses on enhancing customer experience and brand performance across 14 markets. She has extensive experience in market research and operations, having previously held roles at Mattel, Philip Morris International, and Bacardi.
Current Role at Brown-Forman
Melissa Taveras Contreras serves as the Market Information and Digital Transformation Manager for LATAM at Brown-Forman. She has held this position since 2020, working from Guadalajara, Jalisco, Mexico. In her role, she supports and develops business partners across 14 different markets. She focuses on improving customer experience through cross-functional initiatives and addresses critical customer concerns by mobilizing resources and engaging relevant support teams.
Previous Experience at Philip Morris International
Prior to her current role, Melissa worked at Philip Morris International for six years, from 2012 to 2018, as Market Research & Consumer Insights Supervisor for LATAM in Santo Domingo, Dominican Republic. She also served as Market and Operations Coordinator for Central America and the Caribbean from 2018 to 2020. In these positions, she contributed to market research and operational strategies within the region.
Experience at Mattel, Inc.
Melissa briefly worked at Mattel, Inc. as a Licensees Administrator in 2011 for five months in Barcelona, Spain. This role provided her with insights into the licensing processes within the toy industry.
Background in Bacardi
Before her tenure at Philip Morris International, Melissa was employed at Bacardi as a Sales and Financial Analyst from 2007 to 2010 in Santo Domingo, Dominican Republic. This role involved analyzing sales data and financial performance, contributing to her expertise in market analysis.
Education and Qualifications
Melissa holds a Bachelor of Business Administration (B.B.A.) from Instituto Tecnológico de Santo Domingo, where she studied from 2005 to 2009. She also earned a Master in Marketing and Sales Management from EAE Business School, completing her studies from 2010 to 2011. Her educational background supports her career in marketing and business management.