Melissa Welsby
About Melissa Welsby
Melissa Welsby is a Marketing Manager specializing in Portfolio Planning, Insights, and Innovation at Brown-Forman, where she has worked since 2014. She has extensive experience in marketing, having held various managerial roles at companies such as Goodman Fielder, Colgate-Palmolive, and Sara Lee.
Current Role at Brown-Forman
Melissa Welsby serves as the Marketing Manager for Portfolio Planning, Insights, and Innovation at Brown-Forman. She also holds the position of Innovation Manager for the ANZSEA region. Since joining the company in 2014, she has accumulated ten years of experience in these roles, working from Louisville, Kentucky, United States. Her responsibilities include overseeing marketing strategies and driving innovation within the portfolio.
Previous Experience at Goodman Fielder
Prior to her current role, Melissa Welsby worked at Goodman Fielder as the Marketing Manager for the ANZ region. She held this position for four years from 2009 to 2013 in Macquarie Park, New South Wales, Australia. During her tenure, she focused on developing marketing strategies and enhancing brand presence in the market.
Experience at Colgate-Palmolive
Melissa Welsby has extensive experience at Colgate-Palmolive, where she held multiple roles. She served as the Senior Brand Manager for Fabric Care and Pre-wash from 2006 to 2008 in New York, New York, United States. Additionally, she worked in the Consumer Innovation Center for Dish Liquid from 2008 to 2009 and as the Senior Brand Manager for Homecare from 2005 to 2006, both also in New York. Her roles involved brand management and innovation initiatives.
Educational Background
Melissa Welsby holds a Master's degree in Marketing, Management, and Business from the University of Technology Sydney. She also earned a Bachelor of Commerce degree with a focus on Economics and Accounting from the University of Wollongong. Additionally, she studied Economics and Marketing at the University of Massachusetts Amherst, which contributed to her foundational knowledge in business and marketing.
Experience at Sara Lee
Before her time at Colgate-Palmolive, Melissa Welsby worked at Sara Lee as a Senior Brand Manager from 2002 to 2005 in Chicago, Illinois, United States. In this role, she managed brand strategies and contributed to the overall marketing efforts of the company during her three-year tenure.