Michael Otieno
About Michael Otieno
Michael Otieno serves as the Field Marketing Manager at Brown-Forman in Ghana since 2020, where he has developed promotional teams and implemented brand strategies to enhance market presence. He has a background in marketing and human resources, with previous roles at Brown-Forman and Capital FM Kenya.
Work at Brown-Forman
Michael Otieno has been serving as the Field Marketing Manager at Brown-Forman since 2020, focusing on the Ghana market. In this role, he has developed and managed promotional teams to ensure alignment with global brand guidelines across both off and on trade sectors. Prior to his current position, he held various roles within the company, including Brand Supervisor and Channel Development and Brand Training Executive. He also served as the Interim Field Marketing Manager in Tanzania for four months in 2019, where he focused on promotional activities to maximize brand visibility.
Education and Expertise
Michael Otieno studied at the University of Nairobi, where he earned a Bachelor's Degree in Marketing from 2012 to 2015. He also completed a Diploma in Human Resources Management/Personnel Administration at the same institution from 2010 to 2011. His foundational education includes a High School Diploma from Ofafa Jericho High School, where he studied from 2006 to 2008. This educational background equips him with a solid understanding of marketing principles and human resource management.
Background
Before joining Brown-Forman, Michael Otieno worked at Capital FM Kenya as part of the promotion team from 2013 to 2015. His experience in promotions laid the groundwork for his subsequent roles in brand management and marketing. His career at Brown-Forman began in 2015, and he has progressively taken on more responsibilities, demonstrating his capability in the field of marketing.
Achievements
During his tenure at Brown-Forman, Michael Otieno has implemented brand strategies in collaboration with Incodeal to enhance the company's market presence in Ghana. He has focused promotional activities within strategically selected outlets to maximize brand impact and visibility. His efforts in developing promotional teams and ensuring alignment with global brand guidelines have contributed to the company's marketing objectives.