Michal Skrzywanek
About Michal Skrzywanek
Michal Skrzywanek serves as the Insights Europe Director at Brown-Forman, a position he has held since 2020. He has extensive experience in consumer insights and market research, having worked for notable companies such as Bacardi and Mars Polska.
Current Role as Insights Europe Director
Michal Skrzywanek serves as the Insights Europe Director at Brown-Forman, a position he has held since 2020. He operates from Amsterdam, North Holland, Netherlands. In this role, he is responsible for leading insights initiatives across Europe, focusing on consumer behavior and market trends to inform strategic decisions.
Previous Experience at Brown-Forman
Prior to his current role, Skrzywanek worked at Brown-Forman in various capacities. He served as Planning and Insights Manager for Emerging Markets - Global JDFOB for five months in 2019, and as B-F Way of Brand Building Director for ten months in 2020. Additionally, he was the BBI Manager for Poland and Turkey from 2014 to 2019, accumulating significant experience in brand strategy and market insights.
Experience at Bacardi
Skrzywanek worked at Bacardi as the Consumer and Commercial Insight Manager for the Central and Eastern Europe region from 2012 to 2014. In this role, he contributed to understanding consumer preferences and market dynamics, which informed Bacardi's commercial strategies.
Career Background in Market Research
Skrzywanek has a diverse background in market research and consumer insights. He worked at Mars Polska as Senior Consumer Insight Manager from 2007 to 2012. His earlier roles include Market Research Manager at Centertel from 2001 to 2005, Research Manager at IQS and QUANT Group from 1999 to 2000, and Project Manager at PBS DGA from 2000 to 2001.
Educational Background in Psychology
Skrzywanek studied at the University of Warsaw, where he earned a master's degree in Psychology. His studies spanned from 1995 to 2002, providing him with a solid foundation in understanding consumer behavior and psychological principles relevant to market research.