Michelle Vasilakis Mac Kenzie, Css
About Michelle Vasilakis Mac Kenzie, Css
Michelle Vasilakis Mac Kenzie serves as a State Manager at Brown-Forman, bringing extensive experience in the beverage industry, including previous roles at Bacardi and Diageo. She holds a BS in Business Administration from The College of New Jersey and has developed expertise in consumer products, retail sales strategies, and brand building.
Work at Brown-Forman
Michelle Vasilakis Mac Kenzie has served as State Manager at Brown-Forman since 2015. In this role, she is responsible for overseeing state-level operations and implementing sales strategies for the company's portfolio of brands. Her extensive experience in the beverage industry contributes to her effectiveness in this position.
Previous Experience at Bacardi
Before joining Brown-Forman, Michelle worked at Bacardi as State Manager from 2010 to 2015. During her five years at Bacardi, she focused on enhancing brand visibility and market penetration within her designated states, leveraging her expertise in consumer products and retail sales strategies.
Background in the Beverage Industry
Michelle's career in the beverage industry began at Diageo, where she served as On-Premise State Manager from 2002 to 2007. Following her tenure at Diageo, she worked at Stirrings as Eastern US Regional Sales Manager from 2007 to 2009. She also gained experience as an Account Executive at BDS Marketing from 1997 to 2002.
Education and Expertise
Michelle holds a Bachelor of Science degree in Business Administration from The College of New Jersey. Her educational background, combined with her extensive work experience, has equipped her with strong skills in marketing management, business planning, distributor management, and brand building within the beverage and alcohol industry.