Mirja Kloss
About Mirja Kloss
Mirja Kloss serves as the Global Director of Integrated Marketing Communications for Jack Daniel's at Brown-Forman, where she has worked since 2021. With extensive experience in marketing across various industries, she has held leadership positions at companies such as Unilever, Weleda, and Silversea Cruises.
Current Role at Brown-Forman
Mirja Kloss serves as the Global Director of Jack Daniel's Integrated Marketing Communications at Brown-Forman since 2021. In this role, she leads the global marketing community and provides strategic direction for marketing initiatives related to the Jack Daniel's brand. She is responsible for overseeing integrated marketing communications, ensuring alignment with the brand's global vision and objectives.
Previous Experience at Brown-Forman
Prior to her current position, Mirja Kloss held multiple roles at Brown-Forman. She was the Director of Marketing for Germany, where she was a member of the German Executive Board from 2014 to 2017. She later served as the Global Brand Director for Jack Daniel's Flavors & Rye from 2020 to 2021. Her tenure at Brown-Forman has been marked by her involvement in various marketing strategies and initiatives.
Professional Background in Marketing
Mirja Kloss has extensive experience in marketing, having worked in various capacities at Unilever, Weleda, and Silversea Cruises. At Unilever, she held positions such as Brand Manager for Cleaners and Dove, as well as roles in global brand development. Her experience spans multiple markets, including Germany, Switzerland, Italy, and the USA, showcasing her ability to navigate diverse marketing landscapes.
Educational Qualifications
Mirja Kloss has a strong educational background, having studied at several prestigious institutions. She achieved a Dipl Kauffrau from ESB Reutlingen in 1993. She also studied at Universidad Pontificia Comillas, where she completed her studies from 1993 to 1995. Additionally, she attended Università Cattolica del Sacro Cuore from 1993 to 1994, further enhancing her academic credentials.
Leadership and Skills
In her roles, Mirja Kloss has demonstrated strong leadership capabilities, leading diverse decision boards, including the operational steering team and marketing board. She possesses a unique combination of creative skills and analytical power, which contributes to her success in marketing strategy development and execution. Her experience in organizational development and change management has been beneficial in both multinational and mid-sized companies.