Mischa Daum
About Mischa Daum
Mischa Daum is a Sales Manager for HoReCa at Brown-Forman, where he has worked for 21 years. He has extensive experience in trade relationship management and the fast-moving consumer goods sector.
Work at Brown-Forman
Mischa Daum has been employed at Brown-Forman since 2003. In the role of Sales Manager HoReCa, Daum is responsible for managing sales within the hotel, restaurant, and café sectors. This position requires a deep understanding of market dynamics and customer needs, which Daum has developed over two decades of experience in the industry.
Education and Expertise
Mischa Daum studied at Munich University of Applied Sciences from 1993 to 1997. Daum achieved a Dipl. Betriebswirt FH, specializing in Personalwesen. This educational background provides a strong foundation in business management and human resources, which supports Daum's professional expertise in trade relationship management (TRM).
Background
With extensive experience in the fast-moving consumer goods (FMCG) sector, Mischa Daum has focused on personal responsibility since 2007. This experience encompasses various aspects of sales and relationship management, contributing to a comprehensive understanding of the FMCG market and its challenges.
Trade Relationship Management Experience
Mischa Daum possesses significant experience in trade relationship management (TRM). This expertise is crucial for building and maintaining strong partnerships with clients in the HoReCa sector, ensuring that sales strategies align with customer expectations and market trends.