Monica Novelles Farrus
About Monica Novelles Farrus
Monica Novelles Farrus serves as the Head of Sales at Brown-Forman, bringing extensive experience from her previous roles at Unilever and Gallina Blanca Star. She is recognized for her positive attitude, enthusiasm, and strong passion for team transformation and development in the FMCG sector.
Current Role at Brown-Forman
Monica Novelles Farrus serves as the Head of Sales at Brown-Forman, a position she has held since 2021. In this role, she is responsible for overseeing sales strategies and driving revenue growth for the company. Her leadership focuses on enhancing sales performance and aligning team efforts with the company's objectives.
Previous Experience at Unilever
Prior to her current position, Monica held various roles at Unilever, including Head of Sales Away From Home for Food Solutions & Ice Cream from 2020 to 2021, and Head of Sales National Accounts Food Solutions from 2016 to 2018. She also served as Head of Marketing Food Solutions from 2013 to 2015. Her tenure at Unilever spanned multiple years and included significant responsibilities in sales and marketing.
Background in FMCG Sector
Monica has extensive experience in the fast-moving consumer goods (FMCG) sector. She worked at Gallina Blanca Star in several capacities, including Senior Product Manager and Marketing Manager. Her roles involved managing product lines and leading marketing strategies, contributing to her expertise in the industry.
Education and Professional Development
Monica studied at ESADE Business School, where she achieved a PMD in 2006. She also holds a degree in ADE from Universitat Abat Oliba CEU, which she completed from 1992 to 1997. Her educational background supports her professional roles in sales and marketing within the FMCG industry.
Leadership and Team Development
Monica is recognized for her strong passion for team transformation and development. She has led key innovation and transformational projects that have been noted as significant success cases in the FMCG sector. Her entrepreneurial and creative attitude enhances her effectiveness in leadership roles.