Montserrat Planella Reyes
About Montserrat Planella Reyes
Montserrat Planella Reyes serves as the Marketing Manager for Imported Brands and Wines at Brown-Forman, a position she has held since 2012. With a background in marketing from Universidad de Barcelona and Universidad Anahuac del Norte, she has over a decade of experience in the beverage industry.
Work at Brown-Forman
Montserrat Planella Reyes has been employed at Brown-Forman since 2012, serving as the Marketing Manager for Imported Brands and Wines. She has worked in this role for 12 years, operating from Louisville, Kentucky, United States. Prior to her current position, she held the role of Brand Manager for Tequilas Casa Herradura, Finlandia Vodka, Southern Comfort, and Woodford Reserve at Brown-Forman Mexico from 2008 to 2012.
Education and Expertise
Montserrat Planella Reyes holds a Master en Marketing; Distribución y Consumo from Universidad de Barcelona, where she studied from 2001 to 2003. She also earned a Licenciatura en Ciencias de la Comunicación with a focus on Comunicación Empresarial, Marketing y Publicidad from Universidad Anahuac del Norte, completing her studies from 1995 to 1999.
Background
Before joining Brown-Forman, Montserrat worked at Televisa as an Assistant from 1999 to 2000 for one year. She then transitioned to Brown-Forman Mexico, where she worked as a Brand Manager for four years before moving to her current role in Louisville.
Professional Experience in Mexico
In addition to her role at Brown-Forman in the United States, Montserrat Planella Reyes has significant experience in the Mexican market. She has worked as Marketing Manager for Imported Brands and Wines at Brown-Forman Mexico since 2012, contributing to the company's brand strategy and marketing efforts in Guadalajara, Jalisco.