Nareni Hourican
About Nareni Hourican
Nareni Hourican serves as the Global Head of Digital & Innovation at Brown-Forman and has extensive experience in digital marketing and eCommerce partnerships, particularly within the FMCG sector. With a career spanning over a decade, she has held various roles at notable companies including Anheuser-Busch and The Coca-Cola Company.
Work at Anheuser-Busch
Nareni Hourican has served as the Head of Digital Partnerships at Anheuser-Busch since 2018. In this role, she focuses on developing and managing digital partnerships to enhance the company's market presence. Her work involves integrating digital strategies within the broader marketing framework, contributing to the company's growth in the digital space.
Current Role at Brown-Forman
Since 2021, Nareni Hourican has been the Global Head of Digital & Innovation at Brown-Forman. In this capacity, she plays a significant role in digital marketing integration and innovation, with a particular emphasis on eCommerce partnerships and digital commerce. Her leadership aims to drive the company's digital transformation efforts.
Professional Background
Nareni Hourican has over 10 years of experience in the International Fast-Moving Consumer Goods (FMCG) sector. She has held various positions at The Coca-Cola Company, including Latin-American coordinator and Central Region sales coordinator. Additionally, she worked as a Digital & eCommerce Strategy Senior Manager at Coca-Cola European Partners and has experience at Nestle S.A. as an Ebusiness Specialist.
Education and Expertise
Nareni Hourican studied at Fachhochschule Schmalkalden, where she completed overseas studies from 2003 to 2004. She also holds a postgraduate degree in International Marketing and a Master in Production Management from Universidad Panamericana, completed between 2005 and 2007. Currently, she is studying Virtual Fashion at Parsons School of Design - The New School, which she began in 2021.
Advisory Roles
In addition to her primary roles, Nareni Hourican has taken on advisory positions. She has been a Board Advisor at Away That Day Swimwear since 2023 and serves on the Corporate Innovation Council at King Street Ventures, also starting in 2023. These roles reflect her commitment to fostering innovation and strategic development in various sectors.