Natalia Matiukhina
About Natalia Matiukhina
Natalia Matiukhina serves as the Jack Daniel's Senior Brand Manager for Ukraine at Brown-Forman, a position she has held since 2016. With a background in brand management and marketing, she has previously worked with notable companies such as Unilever and Groupe SEB.
Work at Brown-Forman
Natalia Matiukhina has been employed at Brown-Forman since 2016, serving as the Jack Daniel's Senior Brand Manager for Ukraine. In this role, she oversees brand strategy and marketing initiatives for Jack Daniel's, a prominent whiskey brand. Prior to her current position, she worked as the Finlandia Vodka Brand Manager for Ukraine from 2013 to 2015. Her experience at Brown-Forman spans a total of eight years, during which she has contributed to the brand's presence and growth in the Ukrainian market.
Previous Experience in Brand Management
Before joining Brown-Forman, Natalia Matiukhina held several positions in brand management and marketing. She worked at Groupe SEB as a Product Manager for Tefal from 2011 to 2013. Additionally, she was involved with Unilever in various roles, including Brand Management for Calve, Knorr, Rama, and Creme Bonjour in Ukraine for three months in 2010. She also served as a Marketing Executive for Calve ketchup at Unilever's Moscow headquarters from 2010 to 2011 and as a Customer Marketing Executive from 2007 to 2010.
Education and Expertise
Natalia Matiukhina earned her master's degree in Marketing Management from Donetsk State University of Economics and Trade, completing her studies from 1999 to 2004. Her educational background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various brand management roles.
Career Timeline
Natalia Matiukhina's career in marketing began in 2007 when she joined Unilever as a Customer Marketing Executive. She progressed through various roles at Unilever until 2011, after which she worked at Groupe SEB until 2013. Following her tenure at Groupe SEB, she returned to Brown-Forman, where she has been instrumental in managing key brands in the Ukrainian market, including Jack Daniel's and Finlandia Vodka.