Natalia Paniagua
About Natalia Paniagua
Natalia Paniagua is a marketing professional currently serving as an RTDs Marketing Trainee at Brown-Forman in Guadalajara, Mexico. She has previous experience as a Marketing Research Trainee at Ferrero and holds a Bachelor of Business Administration and Marketing from Universidad Panamericana.
Work at Brown-Forman
Natalia Paniagua currently holds the position of RTDs Marketing Trainee at Brown-Forman. She has been with the company since 2020, contributing to marketing strategies and initiatives for ready-to-drink products. Her role is based in the Guadalajara, Mexico Metropolitan Area, where she applies her marketing knowledge and skills to enhance brand presence and consumer engagement.
Previous Experience at Ferrero
Before joining Brown-Forman, Natalia worked as a Marketing Research Trainee at Ferrero from 2018 to 2019. During her year-long tenure in Mexico, she focused on gathering and analyzing market data to support marketing strategies. This experience provided her with valuable insights into consumer behavior and market trends.
Education and Expertise
Natalia Paniagua is pursuing her studies at the University of Lethbridge's Dhillon School of Business, where she has been an exchange student since 2018. She previously earned a Bachelor of Business Administration and Marketing from Universidad Panamericana, completing her degree from 2015 to 2019. Her education has equipped her with a solid foundation in business management and marketing principles.
Background
Natalia Paniagua has a background in business and marketing, having studied at Universidad Panamericana. Her academic journey laid the groundwork for her career in marketing, where she has gained practical experience through internships and her current role. Her work experience spans both local and international markets, enhancing her understanding of diverse consumer needs.